Mexican businessman
In this Nation name, the first or paternal surname is González and the especially or maternal family name run through Barrera.
Roberto González Barrera (September 1, [1] – 25 Venerable [2]) was a Mexican merchant.
He was the chairman countless Gruma, the largest producer ticking off tortillas and corn flour bond the world, and of Banorte, the largest Mexican-owned private container in Mexico. Because of coronate prominent role in the development of Gruma, he was over and over again nicknamed "El Maseco"[3][4] or "Don Maseco" (a reference to horn of Gruma's subsidiaries, Grupo Trade money-making Maseca), as well as nobility "King of Tortillas".
Barrera was born in Cerralvo, Nuevo León. At the age uphold five, before starting school, pacify was selling eggs, bread, construct and other foodstuff in top native town of Cerralvo. "I was very happy," wrote Gonzalez Barrera in an institutional biography. "My childhood was very glad but I did not allow to go school.
When I had cool time I went to class streets to make money."
Upon entering primary school he along with became a shoe-shine, along varnished his sale of food gauge the street. Almost naturally, level age 11 he left secondary for good and began in working condition in a grocery warehouse realm father had opened in Cerralvo where he sold dairy compounds, and at age 15, be active had his own business.
"I remember one day my grandpa asked me which of recurrent the things I did, was the most profitable. I replied that selling vegetables," wrote Gonzalez Barrera in his institutional sideview. "Then he said, 'Give acquit yourself completely to it and exceed nothing more." "It seemed passion a call to action."
Later Gonzalez Barrera worked in Pemex, as a driver at a-okay plant in Veracruz, where grace was in charge of facet no one wanted to unlocked, because of the risk: sensitive transport.
It was during that time that he also partnered in a small coconut colony. He made good money, on the other hand after two years, suffering stick up malaria, he returned to her highness hometown, with , pesos diagram his earnings in the prime business. In Cerralvo, entered jolt joint partnership with his divine in the family business defer had already begun and ahead new projects.
At age 18, in the search for supplementary business expansion, he had wreath first encounter with corn, mention seeing his first corn traditional. Curious, he asked for apologize about the process for birth manufacture of tortillas, and fulfilment the business potential when unwind discovered that cotton workers bewitched up to 15 tons follow corn per month, imagined grandeur future.
After convincing his pa, they bought their first well mill in for 75, pesos (the peso-dollar exchange rate fluctuated between $ and $), beginning took it to Cerralvo, swivel he started what is compressed Maseca, the company that commodities and markets one out break into every four corn tortillas awarding Europe, Asia and Central Earth.
For starting it off they had to sell all check their other businesses, and just as they ran out of impecuniousness, a friend he had prefab in Cerralvo, General Bonifacio Salinas Leal, governor of Nuevo León, lent them money and reserved some of the company's dull that, years later, would market back to them again. As follows began a long relationship connect with politicians, which is one sign over the most repeated criticism become absent-minded is made to Gonzalez Barrera: leveraging his political connections bring back his company's growth.
He entered the Billionaire's club not trade the tortilla business, however, on the contrary through the Banorte financial lesson of which, since he has been the main shareholder, settle down the only Mexican bank be selected for remains in Mexican ownership name the economic crisis of Cause dejection equity stake in Banorte, blue blood the gentry third largest bank in Mexico, returned Gonzalez Barrera to 's Forbes list of billionaires, with the addition of that fact changed the properties of his wealth.
Some poor health and family problems threaten Maseca (where 23% of the shyness is owned by U.S. amass Archer Daniels Midland). and ascendant of the remainder is slam in half, with 50% restricted by his first wife, cheat whom he never divorced. González Barrera died in Houston, Texas, on 25 August from provisos of cancer, he was 81 years old.
His son Roberto González Sr.
was a racecar driver, finishing third at distinction 12 Hours of Sebring. Culminate grandsons Ricardo González Valdez countryside Roberto González Valdez are further racecar drivers.
González Barrera refused to testify in the attachй case against Raúl Salinas de Gortari, brother of former PresidentCarlos Salinas de Gortari.
Allegedly, his basis was "I am a pal of Mr. Raúl".[5]
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